Virtual Visits, Self-Insured Patients & More Choices Than Ever

The pandemic has changed the face of healthcare dramatically. The new normal in the world of medicine may be a lot less temporary than originally anticipated. Physicians and medical facilities alike are finding this is the time for branding and growing an online presence.

What is a brand?

A brand is more than a memorable logo. Branding today encompasses everything about a company or person. More companies are refreshing existing brands to breathe new life into practices and surgery centers because of the shift in culture. With more people choosing to do research online and picking virtual visits and telehealth where available, a brand is what gets and keeps patients.

Standing out from the competition

Many doctors and healthcare professionals have pivoted and made changes to how traditional medicine was performed in the past. Physicians of all specialties have worked hard to provide ways for people to comply with mandates or preferences to shelter in place and an online presence is the easiest way to stand apart from the competition. Patients today have more choices and distances is much less of a factor than in years past.

Get recognized

While the logo may be the most easily recognized component of a brand, the logo is just the surface. Creating a logo with more trendy colors and current design trends is a great idea for a refresh. The logo is what patients will recognize instantly as sure as the script L on the bell of the stethoscope in every doctor’s pocket.

Advertise without advertising

While advertising is commonplace for some medical fields many specialties rely on word of mouth to get more patients in the door. With a consistent brand message, the right information can get to the target audience quickly and efficiently. A good brand is like having a constant advertisement.

In branding we trust

A brand has one primary goal: loyalty. Patients are more likely to see physicians that appear to be an expert and have an authority in a field. Make sure every form, every social media channel or brochure all match the website design and logo to maintain the brand theme. Having this branding continuity will help associate good experiences with a physician or hospital.

Lengthen your reach

A strong brand will broaden patient demographics. Patients will drive further and wait longer for healthcare providers that are perceived as trustworthy and authorities in a particular field of medicine. Using a brand in and out of the office helps patients associate the in-office experience with successful care. Branding may start with a robust logo but without a secure website and social media channels, the brand won’t have much reach. In today’s world of telehealth and virtual visits, having a strong online presence is more critical than ever.