SOAP Note

The Subjective, Objective, Assessment and Plan (SOAP) note is an acronym representing a widely used method of documentation for healthcare providers. The SOAP note is a method of documentation employed by healthcare providers to write out notes in a patient’s chart.  Here is a case study of an engagement with a client using the SOAP notation.

CC:

6 YO WEBSITE PRESENTS WITH C/O STAGNANT CONTENT, BROKEN LINKS, POOR RANKING IN GOOGLE W/ LITTLE OR NO CONSISTENT SOCIAL MEDIA ENGAGEMENT.

HISTORY:

WEBSITE IS A 6 YEAR OLD SITE, BROUGHT TO US TODAY BY OFFICE ADMINISTRATOR. SITE HAS BEEN EXPERIENCING PROBLEMS STAYING ONLINE. DOCTORS ALSO PRESENT, WANTING TO KNOW WHAT OPTIONS ARE AVAILABLE.

HPI:

WEBSITE PRESENTS AS APPROPRIATE FOR AGE OF SITE. 6 YEARS AGO, WHEN THE SITE WAS CREATED, IT WAS SET UP PROPERLY BUT IS NO LONGER SECURE. BRAND COLORS ARE OUTDATED. PATIENTS COMPLAIN ABOUT INFORMATION NOT BEING CURRENT ON THE SITE. NO ONE IS UPDATING SITE REGULARLY. YMYL GOOGLE ALGORITHM UPDATE IS HAMPERING SERP.  SITE IS SLUGGISH, DOES NOT PERFORM WELL ON MOBILE DEVICES AND THE UX IS OUTDATED.

ROS:

  • Semantic Markup
    • Missing H1 tags
      • 24 missing H1 tags
    • Multiple H1 tags
      • No multiple H1 tags
    •  Missing H2 tags
      • 1 missing h2 tag
  • Images
    • Alt Tags
      • 13 missing Alt tags
    • Missing Images
      • 6 missing image
    • Images not optimized
  • Meta Descriptions
    • Missing
      • 9 missing Meta Descriptions
    • Duplicate Descriptions
      • 26 duplicate Meta Descriptions
    • Missing keywords for SEO
  • No SSL Certificate
  • No self-describing URLs
  • Excessive plugins
  • Outdated updates

OBJECTIVE:

OFFICE ADMINISTRATOR AND PHYSICIANS WOULD LIKE ROBUST, SECURE WEBSITE THAT IS MOBILE-RESPONSIVE.  AWARE THAT SITE NEEDS HIGH-QUALITY CONTENT TO RATE WELL WITH E-A-T-SPECIFIC INDEXING. WOULD LIKE SOCIAL MEDIA ENGAGEMENT WITH HELPFUL INFORMATION TO ATTRACT MORE PATIENTS AND REACH NEW DEMOGRAPHICS. WANTS TO USE PPC FOR TARGETED CONDITIONS.

VITAL SIGNS:

viralMD - Healthcare Marketing Experts - Page Speed Fail Report

LINKS:

MANY OUTDATED OR BROKEN LINKS

SEO:

DID NOT MAKE CHANGES FOR GOOGLE ALGORITHM UPDATES

SOCIAL HISTORY:

NOT CONSISTENT WITH POSTING TO BLOG. LAST BLOG POST WAS OVER 2 YEARS AGO.  WEBSITE PREVIOUSLY WAS UPDATED BY AN EMPLOYEE PERIODICALLY THAT IS NO LONGER WITH THE PRACTICE.  SPORADIC SOCIAL MEDIA POSTING WITH NO DEDICATED STRATEGY.

ALLERGIES:

TIME-CONSUMING WEBSITE UPDATES

ASSESSMENT:

DIAGNOSIS:

WEBSITE IS OUTDATED AND NOT SECURE. C/O BROKEN LINKS, POOR MOBILE EXPERIENCE AND UNDESIRABLE SEARCH RESULTS CAN BE RESOLVED WITH REBUILD AND UPDATED BRANDING.

PLAN:

REFRESH BRAND. CREATE SOCIAL MEDIA ACCOUNTS ON ALL PLATFORMS WITH NEW BRANDING. SYNDICATE REGULAR HIGH-QUALITY CONTENT TO INCREASE E-A-T SCORE.  REGULARLY POST TO SOCIAL MEDIA TO PROMOTE EXPERTISE, AWARENESS AND ENGAGEMENT WITH CURRENT AND NEW PATIENTS. UPGRADE WEBSITE TO BE FULLY SECURE AND MOBILE RESPONSIVE. HOST ON A SECURE SITE WITH A FOCUS ON PERFORMANCE AND LOAD TIMES.  MAINTAIN SECURITY WITH CONSISTENT UPDATES. REACH NEW POTENTIAL PATIENT BASE.

  1. REBRANDING OF PRACTICE
  2. REBUILT SITE FOCUSING ON PERFORMANCE, PAGE LOAD SPEED AND USER EXPERIENCE
  3. UPDATE SITE WITH SSL CERTIFICATE, DEVELOP  SEO PAGES FOR BETTER SERP
  4. PROVIDE REGULARLY UPDATED CONTENT
  5. POST TO SOCIAL MEDIA PLATFORMS FOR ORGANIC TRAFFIC
  6. POST TO SOCIAL MEDIA REGULARLY