CC:

6 YO WEBSITE PRESENTS WITH C/O STAGNANT SITE, BROKEN LINKS, POOR RANKING IN GOOGLE W/ LITTLE OR NO CONSISTENT SOCIAL MEDIA ENGAGEMENT.

HISTORY:

WEBSITE IS A 6 YEAR OLD SITE, BROUGHT TO US TODAY BY OFFICE ADMINISTRATOR. SITE HAS BEEN EXPERIENCING PROBLEMS STAYING ONLINE. DOCTORS ALSO PRESENT, WANTING TO KNOW WHAT OPTIONS ARE AVAILABLE.

HPI:

WEBSITE PRESENTS AS APPROPRIATE FOR AGE OF SITE. 6 YEARS AGO WHEN THE SITE WAS DESIGNED IT WAS SET UP PROPERLY BUT IS NO LONGER SECURE. COLORS ARE OUTDATED. PATIENTS COMPLAIN ABOUT INFORMATION NOT BEING UP TO DATE ON THE SITE. NO ONE IS UPDATING SITE REGULARLY.

ROS:

  • Symantic Markup
    • Missing H1 tags
      • 24 missing H1 tags
    • Multiple H1 tags
      • No multiple H1 tags
    •  Missing H2 tags
      • 1 missing h2 tag
  • Images
    • Alt Tags
      • 13 missing Alt tags
    • Missing Images
      • 6 missing image
  • Meta Descriptions
    • Missing
      • 9 missing Meta Descriptions
    • Duplicate Descriptions
      • 26 duplicate Meta Descriptions•
  • Not SSL Certificate
    • No self-describing URLs

OBJECTIVE:

VITAL SIGNS:

viralMD web vitals

LINKS:

MANY OUTDATED OR BROKEN LINKS

SEO:

DID NOT MAKE CHANGES FOR GOOGLE MEDIC UPDATE

SOCIAL HISTORY:

NOT CONSISTENT WITH POSTING. WEBSITE PREVIOUSLY WAS UPDATED BY AN EMPLOYEE PERIODICALLY THAT IS NO LONGER WITH THE PRACTICE

ALLERGIES:

TIME-CONSUMING WEBSITE UPDATES

ASSESSMENT:

DIAGNOSIS:

WEBSITE IS OUTDATED AND NOT SECURE. C/O BROKEN LINKS AND POOR SEARCH RESULTS CAN BE RESOLVED WITH REBUILD.

PLAN:

CREATE FULL SOCIAL MEDIA WITH NEW BRANDING, SYNDICATE REGULAR CONTENT TO INCREASE EXPERTISE AWARENESS AND ENGAGEMENT WITH CURRENT AND NEW PATIENTS, MAINTAIN ALL SECURITY WITH CONSISTENT UPDATES, REACH NEW POTENTIAL PATIENT BASE.

  1. REBRANDING OF SITE
  2. UPDATE SITE WITH BETTER SECURITY AND SEO/SEM
  3. PROVIDE REGULARLY UPDATED CONTENT

FORGE YOUR LASTING IMPRESSION

viralMD has created a unique offering that isn’t available anywhere else. With 90+ years of combined healthcare experience and 200+ years of technology experience, we’re confident what we offer is the best solution for you.