The Fast Paced World of Social Media
Social media is an essential tool for individuals and businesses to share content and communicate ideas in real-time. There are various social media platforms accessible through websites and applications such as Facebook, Twitter, Instagram, and LinkedIn. They all function differently and target different market demographics. The growth of social media has transformed marketing strategies for businesses from traditional media to digital marketing. With the many benefits of social media marketing, there is no better time to participate and reap the benefits of the digital era.
The growth of social media
There has been a rapid growth in social media users since 2010. In 2018, there were 2.62 billion social media users worldwide, 1.65 billion more than in 2010. The number of users is estimated to reach almost 3 billion in 2020. The growing number of users resulted in the booming industry of social media marketing. Digital marketing has become an essential part of most business’ marketing strategy. Businesses are leveraging social media to market their products and services to reach more consumers than they would from traditional marketing.
Increased brand awareness
Creating social media business accounts gives better visibility of the business and its’ services to current and potential customers. Over 91% of marketers said social media marketing has increased the exposure of their business. Interacting and engaging with consumers on social media increases exposure and therefore increases brand awareness amongst both current and potential customers.
More brand authority
Brand authority is important in creating a voice for the company by communicating and interacting with customers on social media. Responding to messages, comments and reviews improve customer satisfaction and experience. Engaging in customer-focused activities allows the customers to feel valued which in turn increases the brand authority.
Improved brand loyalty
Brand loyalty is the ultimate goal for any business. It is achieved through consistent effort to increase brand awareness and authority through community engagement. It is essential to form a bond with the customers by sharing content beyond business products and services. Building a bond based on the values of the customer will encourage customers to be loyal to the brand.
With the growth of the digital era and the benefits of social media, every business should take advantage of social media marketing. Creating a web presence for your business starts with a trusted social media marketing agency. Call ViralMD today to learn about digital solutions for your business.